The most important thing for a writer is to communicate through his/her writing, In order to build readership one has to employ certain strategies to sustain the readers interest. To do this, one needs to think out of the box and grab hold of the readers attention right from the start and sustain it till the end.
To start one should be well informed and fully confident of whatever theme or subject one chooses to write about. Keeping in mind the readership. While writing the central theme has to be intact, leading one paragraph to another till the conclusion. However, it is also important to not be rigid and let the topic flow and intermingle with related aspects giving enough material to develop the theme yet not sounding repetitious or monotonous.